Mobile Strategy

An interesting article about mobile strategy that i found on the net today... In this article authors talk about why you need to plan a strategy when you decide to invest in mobile world. See more on this web...

See it here.

To resume, see some extracts...

Last week we talked about the challenge of too much choice when it comes to mobility. The solution? A mobility strategy that defines:

• How, when and where to deploy mobility.

• Which user groups need specific mobile devices, services and applications.

• How mobile devices and services will be secured and managed.

As always, though, there’s a “gotcha”. In this case it’s the fact that fewer than 40% of the companies I work with have such a mobility strategy. That’s a problem, because (as I noted last week), mobility is an expensive budget line item — and it’s about to get even more so.

If you’re one of the firms lacking a mobility strategy, start by assessing your current state. How many carriers do you have? (If you’re typical, it’s two or more.) Which devices are deployed? Which applications enabled?

It’s particularly important to compile your user profile. Which categories of users currently use mobile technology, and which would like to? Which applications do they have access to today, and which do they need?