Numbers and Mobile

An interesting study from mobile users, that tell us some facts that we've already known...
See it...

The study found that, during 2005-07:

1. 56.3 % of students at Ball State would accept ads if they got something free in exchange.
2. Of theses, 37.5 % said they would be willing to accept an ad if they got a free ring tone in return.
3. 21.4 % preferred the idea of a discount or coupon to a restaurant, cinema or supermarket.
4. While 20 % wanted free minutes, upgrades or access to internet and music.

The university study also found that:

1. 36.7 % of its students had received a text message ad in 2007, up 13 % on 2005 and that their students are less worried about how a business obtained their phone number than previously.
2. The percentage of students who were said to be “very concerned” dropped by 25 percent while “concerned a little” fell by 33 percent.

Other stats:

1. The number of college students with cell phones with video cameras increased by 33 percent
2. Forty percent of respondents sent photos via cell phone or e-mail in 2007, up by 10 percent
3. Ten percent sent videos to another cell phone or e-mail addresses in 2007, up 7 percent
4. Fifty percent said they had downloaded a ring tone in 2007, up from 8.5 percent
5. Twenty percent have downloaded wallpapers or screen-savers, an increase of 18.1 percent

From Enrique Mortiz Blog